IDSANYC web seminar on LCA :: Using environmental performance to fuel product innovation :: 6:30pm ET, 3:30pm PT, Wednesday, November 3, 2010

IDSANYC invites you to spend an hour learning how Lifecycle Assessment can operationalize environmental performance into product development in your organization.
Date: Wednesday, November 3, 2010
Time: 6:30pm ET, 3:30pm PT

Registration link: http://tinyurl.com/IDSANYC-webinar

Agenda:

· Stephan Clambaneva, IDSANYC Chapter Chair: Welcome

· Terry Swack, CEO & Founder, Sustainable Minds: Introduction (10 minutes)

· Joep Meijer, LCA Technical Expert, Sustainable Minds: Demo and project case briefs (40 minutes)

· All: Interactive Q&A until all questions and comments are addressed

Environmental performance is the newest criteria for product development. It sits alongside traditional criteria such as functional performance, cost, ergonomics, aesthetics, safety, market demand, etc… Environmental performance now factors into tradeoff decisions about what products to make, and how to make them. To do this credibly and consistently, it must be operationalized into product development processes. Doing this requires new knowledge, processes and software. How will organizations learn and implement?

Sustainable Minds® addresses this challenge.

Sustainable Minds is the first on-demand, Web-based software and information service providing a comprehensive system for companies to estimate, evaluate and track their products' lifecycle environmental performance – and to enable rapid iteration and comparison of product concepts in early stage design. Easy to understand and use, it is affordable for small and large businesses and educational institutions to develop skills and knowledge to grow revenue and markets through greener product innovation. Sustainable Minds is a World Economic Forum Technology Pioneer Candidate for 2011.

Who should attend: People who are responsible for and/or participate in product development – VPs, directors, managers and contributors to Design, Engineering, R + D, Product Strategy, Product Marketing, MarComm, EH&S, CSR, Sustainability, Environmental Affairs, Product Stewardship, Supply Chain & Procurement.

ALSO: Deans, department heads and faculty from undergraduate, graduate and continuing education programs in: Product/Industrial Design, Mechanical Engineering, Business, Environmental Studies.

Please note that the link to register requires a two step process.



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