i d s a n y c n e w s :

Design Thinking

Learn from the experts - Join us at NYC to hear the latest on Design Thinking & Emerging Markets

By applying “Design Thinking” to the challenges of growth in emerging markets, global organizations can create and launch successful products, services, and brands.

What will you learn ?
• The basic principles of design thinking and how they compare & contrast to business thinking
• How understanding people in emerging markets is essential in minimizing uncertainty & maximizing success
• The importance of value vs. cost
• The value of "End-user collaboration" as part of design thinking
• Prioritizing goals and defining the right strategy with design thinking

[register]

When: Wednesday, March 31st, 2010, 6:30 pm – 8:30 pm

Where: Westin New York AT TIMES SQUARE
Address: 270 West 43rd Street New York, NY 10036 Phone: 212-201-2700

Cost: Members $30; Non-members $40; Students $15

Format: Networking, Food (30 mins), Presentation (60 mins) & Q&A (30 mins)

PDCE Credits: 2 PDH

Anthony Pannozzo is a Principal at Continuum, a global design and innovation consultancy and a recognized leader in the evolving practice of design strategy. Anthony brings passion, creativity and human understanding to addressing the growth and innovation imperatives driving the global economy. He has collaborated with leading innovators such as 3M, Herman Miller and Samsung.

Prior to joining Continuum, Anthony was on the leadership team at HLB, where he directed Design on the east coast and co-developed the Design Strategy Practice. Anthony has published and lectured extensively on the challenges of leading with technology, the value of design, and how to create a culture of creativity. He has been awarded over 20 patents and has been honored with dozens of awards, including 7 IDEAs. Anthony earned a BFA in Industrial Design from RISD and studied economics at Brown University. Additionally, he is a member of the IDSA, where he served on the Board of Directors from 2004-2006.



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