Core77 presents Offsite!

Design, Wit, and the Creative Act: Leveraging the power of humor towards great customer experiences

Date: November 9th, 2007
Location: Art Directors Club, 1106 W 29th St., New York, NY
Schedule: 2-6pm
Tickets: $125 by October 19th. (After October 19th: $175) so register now.

Moderator:
Ze Frank, Digital Age Satirist

Panelists:
Paul Budnitz, Founder, Kidrobot
Kelly Dobson, Technologist
Steven Heller, Writer/Editor
Tobias Wong, Artist

Theme:
Business and design leaders are increasingly aware that some of the most successful goods and services are those that elicit emotion. Trading in this spectrum poses some unique challenges to the designer, however, since the creative process of generating this kind of work presumes a shared set of cultural experiences and some deft leaps of faith, especially when it comes to humor.

How do designers employ wit, irony—even subversion—in the service of making a connection with their audience, and how can they replicate these connections across a body of work? Are there limits to commercializing this kind of design, or are we seeing new opportunities for the provocateur in an ever-commoditized world? What is the role of the brand in this context, and to what degree does a sly exchange between designer and user create a new kind of brand experience?

This panel will discuss ways of leveraging the droll parts of the emotional spectrum to provide impactful products and experiences to users. Did we say users? We meant people. Smiling ones.


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