studio 94: innovative product design for small spaces

What: Studio 94 is a product design showcase premiering at the Architectural Digest Home Design Show. This feature area will offer a display of innovative products, designed for and inspired by the need to downsize that often comes with living in an urban center. In places like New York City, where real estate is at a premium, one must learn to maximize the use of space without sacrificing good design and style.

We invite you to display a product that epitomizes urban living at its best. Whether it's a piece of furniture that serves multiple purposes, a flat pack bicycle that makes walk-up apartment buildings easier to maneuver or a cell phone that's so thin it can live in your back pocket, The Architectural Digest Home Design Show attendees are eager to see your concept! The Architectural Digest Home Design Show, a four-day event sponsored by Architectural Digest and The New York Times, features over 350 luxury home furnishings manufacturers, retailers and design firms, and offers the best in new products, educational seminars, cutting-edge design trends, special events and more.

Where + When: The Architectural Digest Home Design Show - Pier 94 - New York City March 8-11, 2007 Thursday: Design Trade Preview, Friday-Sunday: Open to the Public and Trade

Why: To showcase and honor manufacturers and designers for excellence and innovation in product design. All selected participants will reap the benefits of an aggressive promotional campaign, ensuring thousands of affluent, design-savvy consumers and members of the trade attend the Show and are exposed to your product. In 2006, nearly 25,000 people attended the Show.

How: To participate, please complete [this form] and return to Megan Reilly no later than January 30th, 2007.

Criteria: Products designed and offered for sale or use after October 1, 2004 are eligible. Suggested categories include, but are not limited to: Applied Finishes and Materials - Textiles - Flooring - Furniture - Lighting Electronics - Packaging - Consumer Products - Equipment - Accessories

Participation Cost: IDSA NYC Member: $450 to exhibit; Non-member: $750 to exhibit. Each product should require no larger than a 5’ x 5’ space. If your product requires additional space, please contact Megan Reilly at 646-388-8902.



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