d3o

d3o is a new revolutionary material for impact protection that is soft and flexible, but on impact the molecules lock together temporarily to absorb shock. It is exciting because it makes things possible that were not before as there is no other material with the same properties, so we thought designers would quite like the opportunity to come up with some new possibilities!

categories:

freedom : human body protection
Humans are persistent in their pursuit of freedom, whether it's a snowboarder descending a mountain where no other human has been before, or a child with a disability being able to play along with the other kids in the playground. d3o brings the possibility of freedom and spontaneity through human body protection that works with your body, to individuals and situations that were previously inconceivable. In this category we want to see ideas that liberate the individual, bringing a true sense of self-empowerment.

revolution : products that change behaviour and environment
d3o is about revolution, but revolution with purpose. The category is focused on encouraging truly innovative design. d3o can offer a new and revolutionary perspective to countless products, environments and individuals. This is your chance to come up with an idea incorporating d3o that has never been thought of before.

judges:
Judges will include the d3o design team, including Founder + CEO Richard Palmer, Spyder's Director of product development, Phil Shettig, and d3o's Chairman Hap Klopp, Founder of The North Face.

prizes:
2 first prizes £3000 | 2 second prizes £1500 | 2 commendations £750 | 1 overall winner bonus £2000
Winners may benefit from licensing their design, should it be chosen for adoption by one of d3o's commercial partners on the judging panel. Accommodation and travel to the prizegiving will be paid for the winners

d3o lab will begin accepting submissions august 15. deadline september 30.