DESIGN2.0:
Core77 presents
DESIGN2.0: Discussions on Design Strategy and Innovation

Panel #1: From Complexity to Clarity: Distilling the ingredients of great customer experiences.
Date: February 28th, 2006
Location: Union Square Ballroom, 27 Union Square West, New York City
Schedule: 1-6pm; panel discussion with cocktail reception following
Tickets: $150 before Feb.15; $195 full price [register here]
Moderator: Bruce Nussbaum, BusinessWeek
Panelists:
Kevin Farnham, CEO, Method
Marissa Mayer, Vice President of Search Products & User Experience, Google
Jeneanne Rae, Co-founder, Peer Insight
Andrew Zolli, Founder, Z-Plus Partners
"One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes."
DESIGN2.0: Discussions on Design Strategy and Innovation

Panel #1: From Complexity to Clarity: Distilling the ingredients of great customer experiences.
Date: February 28th, 2006
Location: Union Square Ballroom, 27 Union Square West, New York City
Schedule: 1-6pm; panel discussion with cocktail reception following
Tickets: $150 before Feb.15; $195 full price [register here]
Moderator: Bruce Nussbaum, BusinessWeek
Panelists:
Kevin Farnham, CEO, Method
Marissa Mayer, Vice President of Search Products & User Experience, Google
Jeneanne Rae, Co-founder, Peer Insight
Andrew Zolli, Founder, Z-Plus Partners
"One of the biggest challenges of brand and service design is to take complex systems and represent them to users as simple and clear experiences. From Google to Apple, from Kodak to FedEx, this panel discussion will center on the strategies for developing clear artifacts and experiences from sophisticated palettes."
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